“A designer should have a willingness to read the material, to discuss it thoughtfully and passionately, and to develop visual components that expand the read while still working within the publication's architecture.”

~ Martin Venezky, Art Director, Speak magazine
{Art Direction and Editorial Design by Yolanda Zappaterra (Abrams Studio)}

Aluminum Retractable Banner Stand; Premium Vinyl Banners

The Retirement Advisor University (TRAU) | GD USA Award Winner

33 x 80" Aluminum Retractable Banner Stand for TRAU's booth at The NAPA 401(k) SUMMIT. We used the Blue Rays we designed for their identity in the background to stay on brand, and we manipulated the stock photo of the hand to look like it was bursting out of the banner.

Aluminum Retractable Banner Stand; Premium Vinyl Banners

The Plan Sponsor University (TPSU) | GD USA Award Winner

For this 33 x 80" Aluminum Retractable Banner Stand for TPSU's booth at The NAPA 401(k) SUMMIT, we wanted a life-size image of a business professional with a megaphone to span the vertical banner. The stock photo's background wasn't appropriate, but we extracted him to make it work.

13 oz Scrim Vinyl Banner; Outdoor Banners; Waterproof and Durable

Sassi Soap | GD USA Award Winner

We used the design elements that we created for Sassi Soap's ecommerce website to reinforce the brand in this horizontal hanging banner for their Farmer's Market booth.

Event Flyer for Haiti Relief Fundraiser

Caribbean Relief Fundraiser | GD USA Award Winner

Caribbean inspired design for a fundraiser benefiting several initiatives in the Caribbean including Haiti and Jamaica. The event was held by the Reston Rotary Club at a local Jamaican restaurant featuring live Reggae music.

Kill the Beast event for the American Cancer Society's Cancer Action Network

Kill the Beast

A fundraiser for the American Cancer Society’s Cancer Action Network named after the saying of a little boy who dressed as a pirate to "Kill the Beast" when going to chemo. To adequately represent this sensitive topic and unique vision we worked with illustrator, Christopher Rule, who provided just what we were looking for.

Aluminum Retractable Banner Stand; Premium Vinyl Banners

The Story of Freedom

This traveling art exhibit by former child soldiers and slaves of Northern Uganda raises money for wells and allows the children to participate in bringing fresh clean water to their communities. The 33 x 80 inch banner stand quickly explains to viewers at the exhibit how much one well costs and how many people it serves.

Event Flyers; Fundraiser Flyer

The Story of Freedom

This traveling art exhibit by former child soldiers and slaves of Northern Uganda raises money for wells and allows the children to participate in bringing fresh clean water to their communities. The 8.5 x 11 inch event flyer explains the who, what, where, when, and why for the exhibit.

Labels

The Story of Freedom

Former child soldiers and slaves help bring water to their communities through art that Freedom in Creation exhibits during fundraisers to raise money for wells in Uganda. 5 Gallon water jugs are branded with the label above and used at the event to collect donations for the wells.

Fundraiser Program; Event Programs; Itinerary

Project Inspiration | GD USA Award Winner

Project Inspiration was a black and white photo exhibition held by Shoot for Change featuring “Old Hollywood” fashion editorial photos taken by Walter Grio. The event highlighted and raised money for fifteen various nonprofit organizations. This program featured some photos, listed the non-profits and thanked the sponsors for the event.

Aluminum Retractable Banner Stand; Premium Vinyl Banners

The Retirement Advisor University

This 33 x 80 inch conference banner stand is branded with TRAU’s logo, designation, colors, and graphic elements for their booth at an industry summit. The headline is large enough to be read by conference attendees up to 150 feet away with maximum impact up to 40 feet.

Event Prospectus; Conference Prospectus; Welcome Guide; Course Catalog

The Retirement Advisor University

TRAU's Welcome Guide for students attending their on-campus classes is a 24 page, 8.5 x 11 inch saddle-stitched booklet. The image in the spread corresponds to the "stepping stones" reference in the Welcome letter from the Founder.

Aluminum Retractable Banner Stand; Premium Vinyl Banners

Veterans Moving Forward

The 33 x 80 inch banner stand with Veterans Moving Forward's brand grabs viewers attention with the puppy holding his own leash. Up close it delves into how you can volunteer, support or donate to help the cause.

Fundraiser Program; Event Programs; Itinerary

Veterans Moving Forward

This 5.5 x 8.5 inch 8 page saddle-stitched event program was designed for a fundraising dinner held by Veterans Moving Forward on Veterans Day. It outlined the speakers, agenda, menu, presenters, silent auction, and gave thanks to sponsors.

Conference Brochure; Direct Mail; Preliminary Program

National Contract Management Association

NCMA's design department was overwhelmed and came to us to lend a hand. We created this 12 page saddle stitched direct mail brochure based on the campaign pieces they previously designed.

Large Poster; Sign; Signage

National Contract Management Association

NCMA asked us to design signage not for a specific conference, but rather one that could represent them at any conference using their everyday NCMA brand.

Summit Program; Advance Program

Society for Cardiac Angiography and Interventions

For the Second Annual Cabo International Summit, SCAI only needed their previous year's program revamped using the same layout, so new photos, page elements, and agenda tables were added.

Preliminary Brochure; Program Schedule

Society for Cardiac Angiography and Interventions

The preliminary and advanced brochures were designed using a combination of stock and photos provided by the Hyatt Regency Resort, where the program took place.

Registration Poster; Large Poster; Sign; Signage

Society for Cardiac Angiography and Interventions

The program's signage was designed to match the preliminary and advanced programs to create a cohesive and easily recognizable brand for attendees of the conference.

Seminar Agenda; Seminar Schedule; Seminar Program

Tier Technologies

Based on a banner ad and the slogan, "A New Direction", for their User's Training Seminar, we elaborated on the theme adding graphic elements such as arrows and maps to the agenda.

Welcome Poster; Large Poster; Sign; Signage

Tier Technologies

We carried the established theme of the conference through to include conference signage, pocket agendas and presentation graphics to tie it all together.

Welcome Poster; Large Poster; Sign; Signage

Tier Technologies

Attendees at the User’s Training Seminar were treated to a show at Sea World. For this event, we deviated from the conference’s traditional theme to include fun water splashes.

Event Poster; Large Poster; Sign; Signage

Veterans Moving Forward (VMF) | GD USA Award Winner

An 18 x 24 inch poster advertising the need for puppy raisers, volunteers and donations incorporating the VMF brand and photos by Shelley Castle Photography: shelleycastlephotography.com.

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Event Materials

Let us implement your event theme across brochures, programs, and handout collateral. We’ll entice your members with creative direct mail pieces and carry the brand through with conference signage and banners.

Don’t have a theme. Let us help you...