“A designer should have a willingness to read the material, to discuss it thoughtfully and passionately, and to develop visual components that expand the read while still working within the publication's architecture.”

~ Martin Venezky, Art Director, Speak magazine
{Art Direction and Editorial Design by Yolanda Zappaterra (Abrams Studio)}

Design Process

Step 1:
The first step is the discovery process where we discuss your ideas and goals, taste preferences, budget and deadline, and any other issues that help us to better understand the design that is right for your project.

Step 2:
Based on the information learned from the discovery process we write a Creative Brief that summarizes the scope of your project and includes all the pertinent details.

Step 3:
Once we have your approval on the Creative Brief, we start creating a design that fits your specific needs. We will take your project from start to finish including delivery of press ready files to the printer.