“A designer should have a willingness to read the material, to discuss it thoughtfully and passionately, and to develop visual components that expand the read while still working within the publication's architecture.”

~ Martin Venezky, Art Director, Speak magazine
{Art Direction and Editorial Design by Yolanda Zappaterra (Abrams Studio)}

5 x 7 inch Conference Announcement, Event Invitation

The Retirement Advisor University

A 5 x 7 inch postcard was sent to attendees of the NAPA/ASPPA 401(k) Summit. It included a play on the word "Summit" with a business man climbing a mountain peak towards TRAU's C(k)P Designation, a professional achievement for Retirement Plan Advisors, and invited them to stop by their booth to learn more about it.

6 x 11 inch postcard, Direct Mail, Marketing, Advertisement

Scott-Long Construction | GD USA Award Winner

A 6 x 11 inch postcard was mailed to healthcare facilities in the area. We manipulated the headline into this healthcare image and made everything but the prescription pad monotone in Scott-Long's red. This card won Graphic Design USA’s 2010 American Graphic Design Award.

6 x 11 inch postcard, Direct Mail, Marketing, Advertisement

Vermont Health Advocacy Network

We worked with PR firm, Cote D'Ambrosio Communications, to create this 6 x 11 inch postcard that was mailed to medical professionals informing them of a new online tool to keep them informed of health policy developments. A frame from a stock video was used for the front and their website was photoshopped onto the laptop on reverse.

6 x 11 inch postcard, Direct Mail, Marketing, Advertisement

Conservatory Ballet

Conservatory Ballet provided beautiful photos for us to work with and, using Photoshop, we created the illusion of the ballerina’s hand over the snowflakes merging the photo with the illustration.

6 x 9 inch postcard, Direct Mail, Marketing, Advertisement

Brahm & Powell

Brahm & Powell wanted to use Maui Jim’s photos, and because they were a vendor of Maui Jim sunglasses, we were able to acquire permission and approval of the postcard design from Maui Jim.

6 x 9 inch postcard, Direct Mail, Marketing, Advertisement

Perfect Endings

In order to save on marketing cost, Perfect Endings leaned on their co-op with Goldwell. We worked within Goldwell’s marketing guidelines to create this 6x9 postcard.

4 x 6 inch postcard, Direct Mail, Marketing, Advertisement, Birth Announcement

Mount Vernon Printing

To promote the recent addition of their new digital press, Mount Vernon Printing came up with the idea of promoting it as a birth announcement and we delivered.

Papa Johns

After researching the design of a previous Papa John’s mailer, we were able to recreate the design for this magnet postcard mailer.

Northern Virginia Academy of Early Learning

The Nova Academy of Early Learning wanted a design with a child-like jungle theme for their 6x9 postcard direct mail piece.

No. 10 Envelope Insert, Direct Mail, Marketing, Greeting Card

Chevy Chase House

This insert was designed to slip easily into a number 10 envelope along with other notices to residents of the Chevy Chase House retirement community to wish them a Happy New Year.

No. 10 Envelope Insert, Direct Mail, Marketing, Greeting Card

Chevy Chase House | GD USA Award Winner

Another number 10 envelope insert wishing the residents of the Chevy Chase House retirement community a Happy New Year with ginger bread and sugar cookies. We added color to the sugar cookies in Photoshop to create more interest and variety.

Custom Designed, Metallic Greeting Card, Metallic Envelope

CSE Identity Design | GD USA Award Winner

The metallic silver paper this was printed on adds a realistic shimmer to the snowflake design for our 4.25 x 5.5 inch holiday greeting cards. On matching paper, we reversed the design and printed it on both the front and flap of the A2 envelopes as well. We can do this for you too!

Custom Designed Greeting Card, 5 x 7 inch Greeting Card

Veterans Moving Forward | GD USA Award Winner

Veterans Moving Forward trains service dogs to help veterans with physical and mental health challenges. We used photos of their dogs to create 5 x 7 inch greeting cards to raise funds and awareness for the non-profit organization. This Season's Greetings card can be purchased at vetsfwd.org/giftshop

Custom Designed Greeting Card, 5 x 7 inch Greeting Card, Custom Designed Christmas Card

Veterans Moving Forward

This 5 x 7 inch Merry Christmas greeting card pairs illustration and photography for a unique look. We created the illusion that the puppy is popping out of the photograph and the edges of the photo are curling up to create dimension and interest. This card can be purchased at vetsfwd.org/giftshop

Custom Designed Greeting Card, 5 x 7 inch Greeting Card, Custom Designed Holiday Card with Cute Puppy

Veterans Moving Forward

This 5 x 7 inch greeting card uses holiday colors without designating a specific holiday so that it can be used for multiple purposes. The gift tag that adorns the cover includes a "To" and "From" line so the user can write their own info on it for extra personalization. This card can be purchased at vetsfwd.org/giftshop

Custom Designed Greeting Card, 5 x 7 inch Greeting Card, Custom Designed Christmas Card with Cute Puppy

Veterans Moving Forward

Veterans Moving Forward trains service dogs to help veterans with physical and mental health challenges. We used photos of their dogs to create 5 x 7 inch greeting cards to raise funds and awareness for the non-profit organization. This Christmas greeting card can be purchased at vetsfwd.org/giftshop

Custom Designed Greeting Card, 5 x 7 inch Greeting Card, Custom Designed Happy New Year Card with Cute Puppy

Veterans Moving Forward

Veterans Moving Forward trains service dogs to help veterans with physical and mental health challenges. We used photos of their dogs to create 5 x 7 inch greeting cards to raise funds and awareness for the non-profit organization. This New Year's greeting card can be purchased at vetsfwd.org/giftshop

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Direct Mail

There is a lot of direct mail so it is important to stand out and be creative. We can work with you and your printer to develop your ideas and create unique direct mail pieces such as postcards, sealed mailers, brochures, calendars and more. Whatever it is, give us your copy and we’ll organize the right hierarchy for you, find or create imagery that reinforces your headline or offer and make sure it stands out in your audiences’ mail box.